AN ALLIANCE OF TECHNICAL, FUNCTIONAL AND STRATEGIC EXPERTS We can guide you through the complex world of IT asset management We can help Our mission is to guide clients through the complex world of software licensing Providing independent advice and licensing support for SAP, Oracle, IBM and Microsoft We can help INSIGHTFUL COMMERCIAL SUPPORT TO MAXIMIZE RETURN ON INVESTMENT Delivering commercial initiatives to maximize return on new and existing investments with suppliers We can help

Vertical Leads

Our vertical leads are highly experienced and subject matter experts in their respective fields. Leading teams of knowledgeable and skilled consultants they ensure even the most challenging projects are delivered to the highest standards. ITAA is actively looking for industry experts and partners to grow the alliance.  If you would be interested in joining us please get in touch.

James Cochlin
SAP Vertical Lead

James Cochlin

With years of experience as a project manager and principal consultant, James has delivered SAP license management projects to some of the largest SAP clients in the world. As a SAP licensing expert he specialises in contract management, total cost of ownership analysis, license asset analysis, license optimisation, SAP license measurement defence, measurement preparation, compliance health checks, roadmap to compliance planning, enterprise licensing strategy, SAP security blueprints and concepts and risk mapping. He is an expert in SAP security and authorisations design and GRC implementation. He is also an SAP indirect access licensing consultant providing future licensing impact assessments, as-is indirect access risk assessments, enterprise-wide functional and technical interface reviews.

James has helped large European and global clients in various industries, including consumer goods, telecommunications, food and beverage, transportation, energy and the public sector to achieve significant cost savings, entitlement optimisation, risk mitigation and positive measurement outcomes.

James previously led Deloitte’s SAP Security & License Measurement practice based out of Belgium. James also served as a security consultant for CSI focusing on SAP, and Deloitte Belgium (Brussels) and worked with Harte-Hanks on behalf of SAP UK to identify and advise small to midsized organisations on purchasing and implementing SAP business applications.

Daniel Hesselink
Oracle Vertical Lead

Daniel Hesselink

At ITAA Daniel works client side, helping end-users to actively improve their Oracle license compliance and negotiation position. With his combination of technical and communicative skills, Daniel is regarded as an industry expert for Oracle licensing and is a frequent guest speaker at software asset management venues throughout the world, as well as IT industry events as such as VMWorld.

Daniel has been working in the software licensing industry since 1995, having held positions at vendors, distributors and resellers. His skills resulted in him training staff, partners and end-users in software licensing. As a former auditor for Oracle License Management Services he also trained employees throughout EMEA.

Koen Dingjan
IBM Vertical Lead

Koen Dingjan

Koen is regarded as an industry expert in IBM licensing and helps ITAA clients manage IBM license compliance and defend against license compliance audits.

Koen has been working in IBM software license compliance since 2006. As a Deloitte auditor he coordinated and performed more than 60 IBM license compliance reviews. He was the main point of contact for IBM compliance managers, scheduling and staffing onsite reviews, coordinating and performing license compliance procedures, training and guiding junior colleagues and performing quality assurance reviews on final audit reports.

In 2011 Koen developed a two-day IBM compliance certification course covering all key aspects of IBM license compliance from an auditor perspective, and is frequently invited to speak at software license management conferences. In 2017 he launched Blue-LM, a unique SaaS tool that automates key IBM license management processes.

Wim Zuman
Microsoft Vertical Lead

Wim Zuman

Wim has worked in software licensing since 2009. He is highly skilled in the field of Microsoft licensing contracts and everything related to it. He can be a conversation partner for C-level and boards of directors as well as a sparring partner for other stakeholders, such as systems integrators or software procurement departments.

Wim leverages his expertise and experience with Microsoft licenses to make licensing smarter, better and more cost-effective for customers. This is part of the ongoing process of proactively managing the software estate. His in-depth expertise enables Wim to be involved in the entire process of determining a customer’s licensing position, from contract negotiations to strategy definition.

In addition, Wim can also help with specific projects such as audit support. He can advise on the optimal set-up of on-premises and cloud environments, allowing organizations to continue to innovate and gain maximum benefit from both worlds.

Robbert Roelofsen
Business Advisory Lead

Robbert Roelofsen

Robbert has been working in Microsoft’s software licensing industry since 1998. He has held Account Management roles at Microsoft’s Large Account Resellers (LAR) BT Syntegra and Software Spectrum (Insight) focusing on Microsoft licensing agreements within Enterprise accounts. In 2004 he started and co-owned Agile Software BV, who became a >40 FTE licensing advisory firm which was equally focusing on Microsoft, before being sold to Comparex (now Software One). From 2011 to 2015 he worked as a Licensing Solutions Specialist at Microsoft for global clients in Microsoft’s Enterprise team.

Emily Piscopo
Commercial Vertical Lead

Emily Piscopo

Emily knows how to get the job done, something she’s perfected over more than two decades of success, working with global organisations in the retail, digital, manufacturing and telecoms sectors.
Whatever the scale of the project, Emily is adept at carving out fresh, sustainable solutions with multiple stakeholders across the world. What’s more, she’s always supremely focused on delivering new levels of efficiency and optimisation.

Emily’s experienced in developing commercial strategies, budget and supplier management and project planning particularly in IT. These skills have delivered positive results in resolving licensing disputes, negotiating sustainable supplier agreements and a breadth of IT commercial challenges. Familiar with engagement in complex project teams, working at all levels of an organisation and facilitating change management, ensures integral commercial support can be provided.

Rory Canavan
Software Asset Management Vertical Lead

Rory Canavan

With a technical background in business and systems analysis, Rory has a wide range of first-hand experience advising numerous companies and organizations on the best practices and principles pertaining to software asset management. This experience has been gained in both military and civil organizations, including the Royal Navy, Compaq, HP and Flexera.

Rory is a member of WG21, the Working Group tasked with developing the ISO 19770 family of SAM standards – and more recently was the winner of the ITAM Review “ITAM Professional of the Year”.

Carol Purslow
Operations and Business Development Vertical Lead

Carol Purslow

Carol has a wealth of business experience gained in a number of roles across a broad range of organizations and sectors. She has worked in various client-facing positions, developing relationships and delivering projects with private and public sector clients, UK and worldwide. These activities were complemented by Carol’s background in marketing and product management, both in B2B and consumer roles.  She has worked within large manufacturing (FMCG and textiles) and services (utilities and domestic energy efficiency) organizations.